David Herron is a blogger, software engineer, electric vehicle enthusiast, and energy healer.

Section Targeting (Google)

"Section Targeting" is a feature Google offers which helps with one of the tricky problems in writing web site content. How is the search engine going to know which part of the page is the important content? To a human reading a web page it's obvious, but to the computer software running the search engine it isn't.

There's a rule of thumb people suggest to ensure the important content appears early within the data that makes the web page. But that's not always possible because depending on the way your pages are laid out.

Keyword optimization basics

The keyword concept is a primary topic to learn. Keywords are roughly the words people type into search queries. Those words are the key words that people think of in the topic they're researching.

Search engines work largely by matching the words in the search query, with the words on the web site. Pages that match highly to the search query words will tend to rank highly in the result.

Search engine tweaks, and being true to your material

Getting listed in the search engines

What if you simply publish your web site and do nothing else? How would anybody know about your site? Usually among your purposes for publishing a web site is to have readers. Without readers your message doesn't get out to the world.

Finding keywords to target with your content

If you want to write articles that match the keywords people search for, then you need to know what they're searching for. That is, if you know people are looking for frobnosticators, then writing an article about frobnosticators will help the search engine match your site with those searchers. The question is, how do you find out what people are searching for.

Search Engine Optimization

Search Engine Optimization (SEO) is the art of making your web site have a good ranking in search engine results. Search engines tend to rank the results they give based on how close various sites match the users queries. The job the search engines fulfill, of course, is to help people find sites of interest.

Write and distribute articles, a way to gain popularity

Here's an idea for getting more inbound links to your web site. You can write an article and distribute it for free for others to publish. The requirement you will make is for anyone republishing your article to make a link to your site.

Promote Your Website - Link Popularity

Promote Your Website: Link Popularity

By Nowshade Kabir, Rusbiz.com

What is link popularity?

The quantity of links in different websites pointing to your sites is called link popularity of your website. The more popular is your site the more links you get from other websites and vice versa.

Why is it so important?

Advertising your website

Advertising is one way to drive traffic to your web site. This is just like any other activity, to be seen you must wave your arms or otherwise get some attention.

Depending on your needs and budget, one solution may be advertising in magazines, newspapers, TV, radio or other traditional media. But lets assume you're going to advertise on the Web instead.

Here's a few types of online advertising:

  • Paid positioning in search engine results
  • Contextual paid advertising
  • Banner advertising
  • Cajoling other web masters to linking to your site

Diversity of traffic sources

Google may be the 8000 pound gorilla of website marketing, and Google search results may be 80% of your traffic, and if you run Adsense advertising they may be paying most of your income, and if all that is true it makes you very dependent on Google's whims. That's the message of: Why You Should Forget About Google And Start To Diversify Your Traffic Sources Only by diversifying ones traffic sources will one be immune to whimsical changes in Google policies.

Hacking Digital Cameras

Digital cameras by their nature should be infinitely flexible. But the camera makers sell them with a given set of features. What if you want other capabilities? If the digital camera makers were the sole determiners we'd be stuck with the features they design into the cameras. Fortunately many people have worked out ways to change the capabilities of digital cameras.

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