Blogging for dollars?

J. Ryan, in Leading Internet marketing firm pays bloggers to shill, has discovered a new(-ish) way to artificially inflate search engine ratings through weblogs.

He noted a craigslist.org ad saying "Get paid for blogging… We will pay you to post to your blog." and decided to research it. This led him to the CEO of an Internet Marketing firm, and the offer that

  • The marketing firm will supply a topic that has to center on using a specific phrase that is linked to a specific web site.
  • The size of the writing should be around 50 words.
  • They would pay $5 for each such article.

J. Ryan eventually decided this is illegal, citing:

In section 255.2-(b) of the “FTC Guides Concerning Use of Endorsements and Testimonials In Advertising,