Consumerism

"Imagine a free phone with no guaranteed contract on the back end. That is all in front of us."

"Imagine a free phone with no guaranteed contract on the back end. That is all in front of us." This was said by Jonathan Schwartz, the CEO of Sun Microsystems, seemingly to ignite some interest in a vision of the future. It sounds attractive, doesn't it? A cell phone with zero cost to the user, with no contracts and enforced terms, etc... Sounds like nirvana, no cell phone bills.