Marketing

On pruning twitter followers and why it matters who follows you

I listen to a couple podcasts by Cliff Ravenscraft (Podcast Answerman and Social Media Serenity) and really value the information he gives. But something he’s said a few times recently has been bugging me but a couple brain cells just clicked and I think I get it now. One of his recommendations is to look through your followers on Twitter and remove those that you don’t like (e.g. if they’re spammers). Yes, Twitter is full of spammers but that doesn’t mean you have to play the spammer game.