Social Media for Good


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Looking at the Facebook strategy used by Bank Transfer Day

The American version of the Arab Spring (2011) is underway as I write in late October 2011.  The encampment near Wall Street is now in its second month and there are Occupy encampments in other cities around the world.  One of the side actions is Bank Transfer Day, which is a call for people to transfer their money out of big banks into credit unions, and to do so before November 5, 2011.  The hope is to generate awareness of the role big banks played in the financial crisis, and especially in the questionable practices they followed in mortgage foreclosures etc.

Is "lots" of followers a good idea? Or is the idea to have valuable conversations?

We’re looking to create social good via social media networking websites. There are plenty of competing ideas on the best way to operate a social media networking account to create the most impact.

Green Transportation Examiner - my main social media for social good project

For a year and a half I’ve been privileged with the role of Journalist, covering the greening of our transportation system. My main gig is on examiner.com with the title Green Transportation Examiner. Examiner.com operates a “citizen journalist” organization with 10’s of thousands of people writing on whatever special topic floats their own boat, and I am one of them. I’m currently learning how to utilize social media networks in promoting the journalist work I’m doing with examiner.com.

On pruning twitter followers and why it matters who follows you

I listen to a couple podcasts by Cliff Ravenscraft (Podcast Answerman and Social Media Serenity) and really value the information he gives. But something he’s said a few times recently has been bugging me but a couple brain cells just clicked and I think I get it now. One of his recommendations is to look through your followers on Twitter and remove those that you don’t like (e.g. if they’re spammers). Yes, Twitter is full of spammers but that doesn’t mean you have to play the spammer game.

Many people are working alone on great ideas that could improve the way we all live

For the last one and a half years I’ve been working on launching Transition Silicon Valley. It’s meant to be the Silicon Valley branch of the Transition Towns movement. The work is paying off right now in that we’re running a movie series called “Films of Vision and Hope” that’s drawn about 50-60 people per night. The overall message is there are a doom and gloom scenarios in the area of peak oil and climate change, and it’s easy to remain stuck there and not move into positive action.

Social networking in the workplace

This evening I attended a panel discussion about “Social Networking” as it is used inside businesses. Obviously there is a wildfire like phenomenon where “Social Networking” and “Social Media” is growing very popular. Why should it stay out in the public only used for sharing with friends and family? It can and is being used within organizations for internal communication within the organization. Any organization is about getting people to collaborate together in delivering the organization’s purpose.

Keeping the social media firehose under control, keeping balance in your life

There’s a lot of people teaching that the way of success in social media is to get as many followers as possible. It’s a numbers game where if 1% of followers click on your links and take a desired action (buy a product) then to me n$’s in sales it’s possible to calculate the required number of followers. However it’s likely that making positive social change using social media requires a different approach to this game. And in any case for myself I like to actually use my social media accounts for, you know, socializing.

Creating Facebook fan pages

You don’t have to be a hollywood celebrity to have fans. All you need is a facebook account. What happens from there is up to you.

While it’s true that many of the popular facebook pages are for the usual celebrities, some are clearly not (a.k.a. “I <heart> sleep”). Clearly some people have created fan pages and through some means of manifestment they’ve managed to get millions of people to become fans of their pages.