Submitted by Anonymous (not verified) on Sat, 2009-07-04 20:28
The big game of web publishers is the rank in search engine results. It's well known that most search engine users pick sites within the first one or two pages of search engine results. This means your site had better rank within the top 20 results or it's going to be difficult to be known, through organic search results. It's possible to become known through other ways such as twitter and other social networking or paid search results. Organic search results can be a steady stream of traffic which will pay off for years to come if done well.